DESIGN EXPERTISE,
WHEN AND WHERE YOU NEED IT
18.01CREATIVE works with fashion and lifestyle brands from first idea to finished product.
From a single collection or category to ongoing creative and design direction, we work flexibly as an extension of your team.
COLLECTION DESIGN / CREATIVE DIRECTION / PRODUCT DEVELOPMENT / DESIGN DIRECTION
ONE PROJECT / ONE SEASON / ONGOING
Key Clients
HOW CAN WE HELP?
From one clearly defined project to ongoing design leadership, our services can be tailored around your team, your product and what you're trying to achieve.
With more than 25 years' experience across luxury and international fashion, we bring senior design thinking directly into your business.
We understand how collections are built, how design teams work and how creative ideas become successful product. Having worked both inside global fashion houses and as external consultants, we can integrate quickly, understand the brief and add value where it's needed most.
Whether you need fresh perspective, specialist expertise or experienced design leadership, you get senior-level involvement throughout, without the commitment of building that capability permanently in-house.
WE WORK AS PART OF YOUR TEAM, NOT OUTSIDE IT.
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From first idea to finished collection.
We work across research, concept, colour, fabric, silhouette, design, range building and development to create collections that are coherent, relevant and right for the brand.
Research / Concept / Colour / Fabric / Silhouette / Range Planning / Design / Fit / Development
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Defining where the product goes next.
We help brands establish or evolve a clear creative direction by understanding the existing brand DNA, consumer and market before translating that thinking into product.
Brand DNA / Research / Seasonal Direction / Product Strategy / Colour / Material / Silhouette / Collection Direction
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Good ideas need to become good product.
We bring design and technical thinking together throughout the development process, helping protect the creative idea while resolving the realities of fit, construction and manufacture.
Fit / Blocks / Pattern / Construction / Fabric / Trims / Technical Development / Supplier Communication
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Senior design experience, without another full-time hire.
For growing brands that need experienced creative and product leadership, we can work as an external Design Director—providing ongoing direction, mentoring internal teams, reviewing collections and helping make the decisions that move product forward.
Design Leadership / Collection Reviews / Team Direction / Range Editing / Product Strategy / Fittings / Seasonal Direction
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Take what makes your brand distinctive into something new.
We help established brands move confidently into new product categories, defining the opportunity and translating existing brand DNA into a credible new collection.
Womenswear / Menswear / Outerwear / Knitwear / Jersey / Lifestyle / Capsule Collections
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30,000+ garments. One research department.
Through 18.01LONDON, our design practice has access to an extensive physical archive of vintage and contemporary garments, textiles, accessories and objects.
We use original pieces to explore construction, proportion, fabrication, detail and design—not to reproduce the past, but to inform what comes next.
Archive Research / Vintage Research / Construction / Detail / Silhouette / Fabric / Design References
BUILT TO WORK
AROUND YOUR BUSINESS
ESTABLISHED BRANDS
Additional senior design expertise for a collection, category, creative transition or period of change.
GROWING BRANDS
An experienced external design department without the cost or commitment of building the entire capability in-house.
FOUNDERS
Helping turn a strong idea or existing brand into a coherent, considered and commercially relevant product offer.