TOM FORD — WOMENSWEAR DESIGN & COLLECTION DEVELOPMENT

CLIENT
Tom Ford

PROJECT
Pre-Fall 2024 Womenswear

SERVICES
Fashion Design / Collection Development / Fashion Research / Fabric Selection / Fitting / Trim Design & Development

THE BRIEF

18.01CREATIVE joined the Tom Ford in-house team under Creative Director Peter Hawkings to contribute to the development of the new Tom Ford woman for Pre-Fall 2024.

The project required an understanding of the established codes of the house while helping develop a contemporary womenswear proposition for a new creative chapter.

OUR ROLE

Working closely with the in-house team, our role extended across research, collection development and womenswear design.

We contributed to the development of silhouette and product, fabric selection, fittings and trim design and development, working through the collection from creative research into increasingly resolved garments.

Rather than operating externally and presenting a fixed solution, 18.01CREATIVE worked as part of the design process, responding to the evolving collection and bringing senior-level design and product experience where it could have the greatest impact.

THE APPROACH

Every brand has its own visual language.

Our starting point was therefore not to introduce an 18.01 aesthetic, but to understand the Tom Ford vocabulary and the direction in which the house was moving.

Research, proportion, fabrication, construction and fit were considered together. Ideas were developed through product rather than imagery alone, allowing concepts to be tested, edited and refined as the collection evolved.

It is an approach that sits at the heart of 18.01CREATIVE: understanding brand DNA first, then using research and design expertise to create product that feels both relevant and authentic to the brand.

THE RESULT

A Pre-Fall collection developed during an important period of creative transition for the house, with 18.01CREATIVE contributing across research, design and product development.

The project demonstrates our ability to integrate into an international luxury fashion design team and work across the full creative journey, from an initial research direction through to the details, fabric, fit and finish of the final garment.

EXPERTISE
Luxury Womenswear / Collection Design / Fashion Research / Product Development / Fabric Selection / Fitting / Trim Development